What does your logo say to a new prospect? Is it aligned to who you are as an organisation? Is you brand consistent with your offer? Does it have cut through?
Stepping over the strategic process of creating what you want to be known for is done at an organisations peril. Having to rebrand is an expensive, disruptive experience that needs careful management to bring existing clients to accept the change and reconnect with the organisation.
Working through how the brand will define the business in the marketplace in much more complex that selecting a logo. We have a methodology to ensure that your brand is saying what it should to your key stakeholders and has cut through with competitors. Evolving the brand story and developing a hierarchyis another area that requires expertise.