The challenge
The Model Aerosports of NSW came to us and said they wanted a change. They wanted to
bring together all those who flew model aircraft and unite them under one brand and one
presence. Most of the association members were older engineering types who did not want to
change.
The solution
Through our research and investigation we found many disciplines of flight that were passionate about their specialist area. Some loved more than one type of flight, but any newcomer to the sport was completely stuck on where to start. We designed a brand and other elements that brought these groups together and created their website that has the
opportunity to build their community in one space and links their social media conversations into the website.
