We believe in strategy first.  Why are you doing what you are doing?  What is the story? How does that work against a prospective client’s views?  How are you adding value and making a difference? We will happily provide the solutions that you are seeking, but through experience we know that a defined strategy ensures everyone knows what the end game is and the key drivers that will make it happen.

This is the cornerstone of all marketing activities including planning campaigns, communications, media, PR, events etc.  Also, with a clear strategy the focus is clear.